MORRISONS CHOOSES TAG COMPANY AS EXCLUSIVE RETAIL TAGGING SECURITY PARTNER

Morrisons Supermarkets plc deploys market-leading EAS solutions to protect merchandise

Harmondsworth, United Kingdom – 29th January, 2008

TAG Company Ltd, the leading provider of full Electronic Article Surveillance solutions to retailers, and Morrisons Supermarkets plc, one of the UK's largest supermarket chains, announced an agreement to extend its successful EAS programme to a further 240+ locations in its UK estate.  The programme will roll out over the next 18 months and forms part of a comprehensive exclusive supply agreement between the two organisations which will see TAG support Morrisons in the protection of its merchandise against shoplifting.

During 2007, TAG demonstrated the value of EAS in countering shoplifting and its positive impact on retail operations, sales and marketing by supplying, installing and maintaining customised Retail Tagging solutions in more than 50 Morrisons stores.  The solution included alarming exit gates, point of sale detachers and deactivators in addition to millions of hard tags and soft labels attached to higher risk merchandise.

On signing the agreement, Phil Doyle, Managing Director of TAG Company said, "The investment in our EAS solution by Morrisons sends a powerful message to the market; the technology and associated programme to manage its application is a real weapon in the arsenal against shoplifting that delivers a tangible benefit through maximised profitability.  That Morrisons chose TAG as a partner is a great reflection upon our approach to combating shrinkage.  By identifying the higher-risk, higher-value items on sale in each store and protecting them, we hope we have been able to contribute to Morrisons growing success in the UK.  By signing a long-term agreement, we are showing our commitment to Morrisons and they are showing their confidence in us to deliver further benefit."

Alison Hudson, Head of Retail Security, stated, "As Morrisons continues its growth as one of the UK’s leading retail brands, we face the ever-growing threat from shoplifting and organised retail crime. Morrisons' stores have a range of ongoing security measures including the highest level of security guards and plain clothes, in-store detectives and CCTV.

Now, more than ever, Morrisons is utilising technology to compete, to gain market share, and to fend off theft from our stores. We chose TAG Company because of its reputation as the leading solutions provider in the UK and their commitment to providing a true business solution."

About TAG Company
TAG Company is a privately owned, leading provider of anti-shoplifting solutions, offering radio-frequency and acousto-magnetic detection systems, tags, and labels.  This year the company will secure more than 500 million consumer products.   TAG's patented Self Seal Tag™ is the leading disposable tagging product for entertainment retailers including Woolworths, Virgin, HMV, FOPP and ASDA.  As a natural extension of item-level in-store tagging, TAG provides Smart Tagging and Source Tagging solutions.  To learn more about how we help retailers around the world Keep and Track their merchandise, or to ask about reseller opportunities, visit us at www.tagcompany.com.  TAG Company.  Keep. Track.

About Morrisons Supermarkets plc
Morrisons is the UK’s 4th largest supermarket with an 11.8% market share. Quality, value and unbeatable service are experienced by nine million customers every week throughout Morrisons’ network of over 360 stores. The company currently employs more than 120,000 people in its stores, factories, distribution centres and head office functions. 

Contact Information:
Website:www.tagcompany.com
E-Mail:info@tagcompany.com
EMEA:+44 (0)800 781 3598
US:+1 877 TAG 7220
Asia/Pacific:+65 9757 0223

UK Media Contact:
Andrea Combe, TAG Company
+44 (0)800 781 3598
andrea.combe@tagcompany.com