TAG COMPANY INTERNATIONAL SELECTS ON THE BALL AS AGENCY OF RECORD
Leading Security Company Taps On the Ball Marketing for Integrated Communications
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Dec. 4, 2003--TAG Company International announced it has chosen On the Ball Marketing as its agency of record for all marketing communications initiatives.
TAG Company recently relocated its headquarters from the UK to Fort Lauderdale and has initiated an aggressive marketing effort. The company plans to utilize On the Ball to develop and implement a variety of communication programs including trade advertising, brand development, and sales collateral.
"We view marketing as a critical component to our long-term success," stated Mark Krom, CEO of TAG Company. "On the Ball is a strategic partner that will help us create strategies and tactics to differentiate us against the competition. Ultimately, we expect their efforts to deliver prospects and customers. Their credentials in the marketplace are unparalleled."
"We are proud of TAG Company's vote of confidence," added Adam Kustin, President of On the Ball. "This account represents a critical point in our growth strategy. Over the past year, we have systematically added new skills, allowing us to provide a broader range of services to new and existing customers."
"As a new brand in a stagnant market," Kustin continued, "TAG Company is in enviable position, which we hope to help them capitalize on."
About TAG Company International:
TAG Company International is a full-service provider of advanced security technologies for the retail marketplace. TAG's patented Self Seal Tag(TM) is the leading disposable tagging product for entertainment retailers in the UK and Australia. TAG features state-of-the-art 58 kHz systems and tags from WG Security Products and advanced 8.2 MHz Swept Radio Frequency EAS systems and tags, including Internet-based EAS for remote service and data mining, from Nedap. The company also provides Advanced/Smart Tagging solutions, including Red Tag(TM), the leading DVD and Video Game security tagging system. With offices throughout the UK, North America, and Singapore, TAG delivers solutions to leading retailers in over 25 countries.
TAG Company International is the trading name for TCI Ltd. and its subsidiaries TAG Company UK Limited and TAG Company US LLC. An investment consortium consisting of its management team and Entertainment UK Ltd., a subsidiary of the Woolworths Group PLC, owns TAG Company International.
About On the Ball:
On the Ball, Inc. is a focused marketing agency that specializes in brand identity programs, sports marketing, advertising, and partnerships. At On the Ball, we develop and implement winning ideas - with the singular aim of helping our clients exceed their sales and marketing goals. On the Ball's blue-chip customers include: Humana, Comcast, BankUnited, South Florida Business Journal, OleoMed, Z-Tel, and the Office Depot Center.
Contact Information:
Website: www.tagcompany.com
E-Mail: info@tagcompany.com
UK/Europe: +44 (0)800 781 3598
US: +1 877 TAG 7220
Asia/Pacific: +65 9757 0223
Media Contact:
Andrea Combe , TAG Company International
andrea.combe@tagcompany.com |
